Broadcast Product Marketing Manager

Purpose Of The Role:

We have an exciting opportunity for a Product Marketing Manager to join our marketing team and help develop the global presence of our broadcast hardware and software products at Densitron. You will be responsible for presenting our solutions in ways that will strengthen our brand and boost sales, becoming a pivotal link between the wider marketing team and the specialist product teams in the UK and abroad. For this role, you will be a creative and quantitative thinker. You should be familiar with various product marketing techniques and your goal will be to develop and implement the most profitable plans to position and promote our products.

Key Responsibilities:

• Collaborate with the product management team to develop product positioning, messaging and marketing collateral that resonates with our customers
• Own product launches, working closely with the marketing and product team to ensure the right marketing mix is struck to achieve launch KPI's as well as overall awareness and adoption of the release
• Understand and support our sales channels; through developing internal tools and external collateral such as case studies, videos, website copy and articles
• Helping to organise events ranging from large scale exhibitions to small intimate events
  
  Skills and Experience
   
• ​Proven track record of delivering compelling marketing collateral, including excellent copywriting skills and a keen eye for detail
• Strong experience within a B2B marketing environment for a software product line
• Proven track record of delivering successful marketing campaigns with demonstrable ROI
• Experience of working closely with sales teams to drive brand/product performance
• Broad understanding of marketing channels and tactics

Qualifications & Requirements

• Proven experience as a Product Marketing Manager or similar role
• Bachelor’s degree in marketing or business
• Experience working within the Broadcast industry is a plus
• Background in design and copywriting is a plus
• Experience in the SaaS industry
• Experience in hardware marketing
• Experience working with teams abroad and understanding their cultural sensitivities a plus

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